process
because every need is different, we assemble expert partners who have the skill and experience to create results oriented solutions to meet your particular needs and goals. we listen to what you have to say about your business and goals. we learn from who you are, where you've been and where you want to go. from there, we define, develop, manage and then execute your customized market-motivating plan. whether your need is an individual project or an entire program, our strategic approach works seamlessly with developing, re-developing or extending your brand.
our six-step process to success:
we listen. then we listen more.
listening to your needs, objectives and challenges help clarify our focus on your business objectives. in addition, we conduct a marketing, technology and language audit to determine what's working and what needs attention. we will also evaluate existing marketing materials and benchmark them against those of your competitors.
we learn.
based on what we've learned, we provide a report of our findings and discuss next steps and the budget needed to
get you where you want to be.
we define.
once we finalize a clear vision and direction, we develop a positioning platform and creative brief to outline the scope, strategy, tactics and set expectations for development. we also provide an agreement to set expectations for your goals, defined deliverables, budget and schedule deadlines.
we develop.
based on your vision and direction, we present conceptual ideas developed through writing, design, photography, illustration and programming. based on your feedback, we revise as needed.
we execute and manage.
we manage the whole process from concept to final deliverables — whether print, digital or web applications. you get to focus on what you do best — running your business. we'll also develop guidelines and standards so that when the project is complete, you can continue to manage it internally.
