established in 1946, the cyso provides music education through orchestral programs and performance opportunities for chicago-area musicians ages 7 thru 18.
LOGO | PHOTOGRAPHY | EVENT DESIGN | DIRECT MAIL |
PRINT ADVERTISING | ART DIRECTION
dawn design rebranded the cyso. their logo was too complicated and hard to read. the mark was refined to be simpler and more youthful. with the rebrand, we provided new photography of the students, redeveloped the calendar of events, program books and print ads, as well as postcards and informational brochures. through the use of typography and imagery, we created a new young professional energy for the organization.